How does guitar endorsement work

Absolutely sound advice. In fact, we use this article to make sure the artists and our company are on the same page. And it tends, in many ways, to be the standard by which we operate.

In addition, there is a big difference between pay to demo and an endorsement too! The article expresses it best by saying there is a strong desire to grow the brand and not at the expense of being exposed along side competitors.

Any exposure is not good, the exposure must be professional and intentional without being in-natural or pushy. Thank you again for a great article. More than a few of our artists in the Western Music Association have received sponsorships from guitar and clothing companies as well as luthiers that make great instruments. Thank you for the article it is a nice insight. Thanks for the insightful post!

Both of them were real champions of what I did as a musician, and when they started the company, they continued that support. I love their guitars and the fact that they are a hand made rather than just hand assembled thing of beauty , and I give mine maximum visibility in whatever I do. The playing level and the profile has to be there, but without John and Chris being familiar with me and my playing that deal never would have happened.

It needs to be sincere, it needs to be mutually beneficial and it needs to evolve over time. Agreed with Perfessor Eddy. No one wants to work with a jerk in any business for that matter. This was a great article, which gives some great insight to those jaded. The result…. If so — how are you playing? Do you have something from the brand you wish to endorse?

Honestly evaluate where you are in your career — do you tour? Do you have a YouTube channel with lots of subscribers? If not, why do you need anything from a company, and more importantly — why do they need you? Endorsement grubbing on the show floor of NAMM vacillates between bold and suave to downright pathetic.

They could have done exactly nothing for the brand, and the rep told them as much and sent them politely packing. I also witnessed an older woman grubbing for an endorsement from an accessories company whose products she had never used. Build a stunning band website and store in minutes Promote your music on your own unique website.

Grow your fan base with built-in marketing tools. Start your 30 day free trial Free 30 day trial, no credit card needed. Share your thoughts Comments on this post are disabled. How exactly can you do this without being endorsed or unless you work at a music company? Here is an answer. Join NAMM as a studio owner Come up with a name for your studio, and off you go. If you have friends that work for companies or music stores or YouTubers or Bloggers that go to NAMM you can ask if they can get you a guest pass.

What brands really love seeing is when artists take the time to respond to fans, especially when they are explaining to a fan why they use a certain brand of gear. Bonus points if you participate actively on forums frequented by guitarists. People that can produce high-quality content.

Can you produce a high-quality demo video for a brand complete with good videography, a killer mix, and some delicious guitar playing? Congrats, you just paid for yourself. The math is in your favor. Artists that get them sales. This is incredibly obvious, but somehow people miss it. At the end of the day, brands are looking for people that can help them sell more guitars. Even people with a terrible attitude can score a deal if they can move serious volume for a brand.